Let's talk promo!

So... you sold a book. You had a publisher give you the nod, the e-mail or the call... right? Now what? You need to promo the heck out of your masterpiece and get noticed in this huge pie.

Eliza March and I are talking about the success of promotion and how important it is to get noticed so your work sells.

Stop on over to Eliza's blog by clicking HERE.

December Blues

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Not the holiday blues, not the "I ate too much blues." But the December release blues...

I posted a message on a loop not to long ago... it was a message to my author friends to help keep their chins up during the month of November and December. Unless you have a Christmas release you'll probably wish that your book that you've worked so hard for was released in any month other than December, right? I get it. December is a hard month to sell a book. People are busy, they aren't reading as much because of the hustle and hassle of the holidays.

So should you scale back on promo? Yes and no. At least in my humble opinion.

Work smarter. December is a good month to make some personal connections on the social networks. Talk to your fans, or give some holiday cheer. Talk with fellow writers and maybe give away a copy of your book or two. But spending a ton of time online posting excerpts and spamming the web probably isn't going to get you very far this month. People simply don't have time to check out your latest. But here is the good news... your book, the one you've spent a zillion hours writing and editing... that book will still be available in January and February and so on... Set up a "After Christmas Blog Tour" Make January your debut.

That is the beauty of e-books and small print publishers. We don't have a 7 week shelf life at the bookstore. We have a much longer window of time to tell the world how wonderful your book is. So work smarter all my author friends. And enjoy the holidays.